This project with Wander Club, a charitable online travel keepsake shop, was particularly interesting. Wander Club is unique: they craft mementos to commemorate travel destinations AND donate a portion of each sale to provide meals for children.
Their business model is compelling, but to reach their audience, they needed an attractive, user-friendly website. That’s where we came in. Their existing website was a hidden barrier, it wasn’t telling their story effectively, leading to missed opportunities.
Specifically, their website faced significant challenges:
- Conversion Crisis: Only 2% of website visitors were actually making purchases.
- Frustrating User Experience: Visitors struggled to find Wander Club’s charitable mission.
- Lack of Visibility: They weren’t reaching the right audience of travel lovers and charitable donors.
As experts here at Spiderweb, we immediately got to work transforming their website. We:
- Identified conversion roadblocks: Pinpointed where potential customers were getting stuck.
- Understood their ideal customer: Determined what travel enthusiasts and those passionate about charitable giving wanted from the site.
- Enhanced SEO: Optimized the website to attract more of their target audience through organic search.
Recognizing the Need for Expert Help
We recognized that their website needed a complete overhaul. The original design lacked strong content and visual appeal. So we:
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Optimized the Hero Section: Crafted an SEO-friendly headline with an eye-catching image of their unique tokens. We added a clear call-to-action encouraging visitors to “Build Your Collection”.
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Established Trust: Highlighted logos of trusted companies to boost credibility.
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Clarified Customer Journey: Outlined a step-by-step guide on how to order tokens, emphasizing the seamless process and the charitable impact with each purchase.
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Showcased Bestsellers: Featured top-selling tokens on the landing page to spark interest immediately.
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Added Customer Testimonials: Included 5-star reviews (emphasizing the 20,000+ figure) to build social proof.
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Personalized the Story: Created pages detailing Wander Club’s mission, the founder Kenny’s inspiration, and showcasing the team to foster a connection with visitors.
The Wander Club now owns a website their customers love and fuels business growth
Spyderweb’s expertise unlocked the potential of The Wander Club’s website:
- Conversion Rate Boost: The conversion rate increased by 1.5%, rising to 3.5%. This means significantly more visitors were taking the desired action of booking trips.
- Enhanced User Experience: Positive shifts in metrics like time on site, bounce rate, and page views indicated visitors were finding the website easier to use and more engaging.
- Increased Traffic: Improved search engine rankings and the enhanced user experience brought more organic traffic to the website.
- The Revenue Impact: Assume their website traffic stays steady at 10,000 visitors/month. With the 1.5% conversion increase, that’s an additional 350 customers booking trips per month – a substantial boost to The Wander Club’s bottom line.
Could Your Travel Website Be Doing More?
Of course, The Wander Club saw tangible results: a boost in conversions, improved user experience, and increased web traffic. But the true impact goes far beyond the numbers.
Their website now mirrors the spirit of their company. It’s no longer just a website, it’s a virtual invitation to step into an adventure.
Imagine your website doing the same. Imagine a digital experience that not only informs potential clients but truly captures the essence of what makes your travel company unique.
At Spyderweb, we don’t just build websites; we create digital pathways to success. Simply fill the form below to book a 1:1 consultation call and discover how we can transform your website into a true asset.
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