Yoke, an innovative influencer marketing SaaS platform, aimed to streamline their onboarding process to acquire more influencers and enhance the overall user experience. Facing high drop-off rates during onboarding, they approached Spyderweb, a digital agency specializing in user-centric design and data analysis.
Spyderweb’s expertise transformed Yoke’s onboarding. This led to a remarkable 116% increase in completion rates and a big cut in onboarding time.
The Story of Yoke
Yoke offers a platform connecting businesses with social media influencers for effective marketing campaigns. As a pioneer in the influencer marketing space, Yoke sought to improve their new influencer onboarding process to expand their network and provide a seamless experience.
Challenges and Opportunities
- High Influencer Drop-Off Rates: A substantial number of influencers were abandoning the onboarding process. This indicated a need to analyze user data to identify and address friction points.
- Ineffective Onboarding Design: The existing onboarding flow lacked user-friendly interfaces and clear instructions, leading to confusion and frustration.
- Lack of User Data: Yoke might not have had the resources or expertise to analyze influencer behavior within the onboarding process and pinpoint specific problem areas.
- Limited Influencer Acquisition: Yoke’s growth potential was restricted due to difficulties onboarding new influencers.
Why Yoke Chose Spyderweb
Spyderweb employed a data-driven approach to diagnose and solve Yoke’s onboarding issues. We conducted a thorough analysis of user data to pinpoint specific areas causing friction and frustration among influencers.
Key Findings and Design Solutions
The analysis revealed several key issues:
- Confusing Interface: The onboarding process lacked intuitive design elements and clear instructions, making it difficult for influencers to navigate.
- Limited Sign-Up Options: The initial sign-up process only offered email registration, excluding influencers who preferred social media sign-in.
- Lack of Incentive to Complete Onboarding: The value proposition of completing onboarding wasn’t readily apparent to users.
We addressed these shortcomings with the following design solutions:
- Simplified Interface: We streamlined the onboarding flow with a clear and uncluttered interface.
- Multiple Sign-Up Options: We completely restructured the sign-up process, making it more inclusive for influencers across different platforms like TikTok, Snapchat, and Instagram. Users can now sign up using their social media accounts or their email.
- Progressive Profiling: We implemented a step-by-step profile completion process, making it less daunting for influencers and allowing them to showcase their value proposition.
- Targeted Information Requests: We reduced irrelevant data fields and focused on capturing essential influencer information. Details about their platform, average views, follower count, account name, category (dance, comedy, fitness, fashion, etc.), and demographics like their country. Finally, we added a section to capture their interests.
“Spyderweb’s expertise in turning data into actionable insights completely transformed our influencer onboarding experience. Their focus on the user journey led to significant improvements in completion rates and streamlined the entire process.”
Overall Results
Spyderweb’s data-driven approach exceeded Yoke’s expectations:
- There was a significantly higher completion rate of 116% which enabled Yoke to efficiently build a larger influencer network, boosting their potential reach.
- Streamlined onboarding process leading to 42% reduction in onboarding time creating a more positive first impression, leading to higher satisfaction and potentially better retention.
Ready to supercharge your user onboarding? Contact Spyderweb today to discuss how our data-driven design solutions can unlock growth for your business.
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