10 healthy ways we secure your WordPress website

Martini

Head of Growth & CEO

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Maintaining a WordPress website is like tending to a garden – it requires regular attention to ensure it flourishes, stays secure, and delivers the best possible user experience.

As your trusted WordPress experts, here’s a breakdown of our comprehensive website care approach:

1. Backups for your digital assets

Imagine the sinking feeling of realizing you’ve accidentally deleted an important page, corrupted valuable content, or lost precious customer data. Website outages caused by server malfunctions or unforeseen technical glitches can also disrupt your business operations.

Regular backups act as a safety net, allowing you to restore your website to a previous working version quickly and efficiently. This minimizes downtime, mitigates data loss, and ensures a smooth recovery process in the event of any mishap. Regular backups are essential for peace of mind and maintaining business continuity.

How we do it: To secure your WordPress website, we implement a robust backup strategy combining automated backups (daily or weekly) with a choice of off-site storage options for disaster recovery.

2. Security monitoring & protection

WordPress is a powerful and versatile Content Management System (CMS) used by millions of websites globally. This popularity also makes it a target for malicious actors.

Hackers can exploit vulnerabilities in outdated WordPress core software, plugins, or themes to gain unauthorized access to a website. Just this year alone, there’s been 52 reported WordPress vulnerabilities.

These vulnerabilities can be used to inject malware, steal sensitive data, or deface your website. The consequences of a security breach can be significant, including financial losses, reputational damage, and even legal repercussions.

How we do it: To secure your WordPress website, we use firewalls, malware scanning tools, and proactively monitor for suspicious activity. Security updates are applied promptly to close any known vulnerabilities.

3. Software updates to keep up your website running smoothly

WordPress, plugins, and themes release updates for several reasons. Security patches address vulnerabilities in the code that could be exploited by attackers.

Bug fixes resolve errors or glitches that may affect functionality or user experience. New features enhance the capabilities of your website and provide access to the latest tools and functionalities.

Keeping your software up-to-date is essential for maintaining a secure, stable, and feature-rich website. Outdated software can become vulnerable to security breaches, slow down your website, or cause compatibility issues with other plugins or themes.

In some cases, outdated software may no longer be supported by the developers, meaning you won’t receive critical security updates or bug fixes.

How we do it: To secure your WordPress website, we create a staging environment to test updates before deploying them to your live site. This minimizes the risk of downtime or unexpected conflicts.

4. Uptime monitoring to make sure your website is always open for business

Downtime hurts your reputation and costs you potential leads and sales. Every minute your website is unavailable, you’re missing out on opportunities to connect with potential customers.

Kissmetrics found that a staggering 47% of online shoppers expect a web page to load in 2 seconds or less. If your website takes longer to load, visitors are likely to bounce and head to your competitor’s site.

Downtime can also damage your search engine ranking. Search engines like Google prioritize websites that are consistently available and reliable.

Frequent outages can lead to a decline in your website’s ranking, making it harder for potential customers to find you organically.

How we do it: Monitoring tools alert us instantly if your website goes offline, allowing for rapid troubleshooting and restoration of service.

5. Performance optimization to keep your pages loading fast

Slow loading times hurt user experience and SEO rankings. According to Google Research, a 1-second delay in mobile load times can impact conversion rates by up to 20%.

In today’s fast-paced online world, users are impatient. If your website takes too long to load, they’re likely to abandon ship and head to a competitor’s site.

Slow loading times can also negatively affect your search engine ranking. Google prioritizes websites that deliver a positive user experience, and one of the key factors it considers is page speed.

Studies have shown that a 1-second delay in page load time can result in a 7% reduction in conversions. This means that optimizing your website for speed is not just about user experience, it’s also essential for driving business results.

How we do it: To secure your WordPress website, we use a combination of techniques – optimizing images, caching, minifying code, and addressing server-side issues to keep your pages snappy and responsive.

6. Broken link checks to remove dead ends

Broken links can significantly disrupt the user experience on your website.

Imagine you’re reading an article engrossed in a particular topic, and you click on a link to learn more, only to be greeted with a frustrating “Error 404: Page Not Found” message.

This not only disrupts the flow of information but also reflects poorly on your professionalism and attention to detail. Broken links can also harm your website’s SEO (Search Engine Optimization).

Search engines like Google consider the quality and usability of your website when ranking it in search results. A website riddled with broken links can be seen as poorly maintained and may be penalized by search engines, leading to lower visibility and organic traffic.

How we do it: Automated tools scan your site regularly to identify any broken links. We then fix or redirect them to ensure a smooth user flow.

7. Compatibility testing to make sure your website works across devices

WordPress, plugins, and themes are complex ecosystems. Updates to one component can sometimes cause conflicts with others, leading to website crashes, unexpected behavior, or visual inconsistencies.

For instance, a plugin update might introduce code that interacts poorly with your theme’s layout, causing elements to display incorrectly. In other cases, an update to WordPress itself might break the functionality of an older plugin that hasn’t been adapted to the latest core standards.

These compatibility issues can not only frustrate visitors but also potentially damage your website’s reputation and credibility.

How we do it: To secure your WordPress website, we test your website on a range of popular devices and browsers to catch and resolve any display quirks or functionality issues.

8. Content updates to keep your WordPress website fresh and relevant

Over time, content can become outdated or irrelevant due to changes in your industry, evolving user needs, or simply because it wasn’t optimized for search engines from the beginning. This can lead to several negative consequences:

  • Reduced visitor engagement: Outdated content may fail to capture the interest of your target audience. Visitors who land on pages with irrelevant information are more likely to bounce (leave your website quickly) and explore elsewhere. This can hurt your overall website traffic and lead to missed conversions (opportunities to generate leads or sales).
  • Poor search engine rankings: Search engines like Google prioritize fresh, high-quality content that is relevant to search queries. If your website is filled with outdated content, it’s unlikely to rank well in search results. This can make it difficult for potential customers to find your website organically, reducing your visibility and organic traffic acquisition.
  • Missed opportunities to showcase expertise: Your website is a valuable platform to establish yourself as a thought leader in your industry. By regularly auditing and updating your content, you can ensure it reflects your latest knowledge and insights, allowing you to attract and retain a loyal audience.

How we do it: To secure your WordPress website, we can handle content updates on your behalf, whether it’s adding blog posts, product pages, or refreshing existing content.

9. User Experience (UX) Audits: A Visitor-Centric Approach

Even a visually appealing website can suffer from poor usability.

Confusing navigation menus, overly complex forms with too many required fields, or unclear calls to action can all hinder a visitor’s ability to find the information they’re looking for or complete a desired action.

This can lead to frustration, abandonment, and lost conversions. In today’s competitive online landscape, user experience (UX) is a critical factor in website success.

A well-designed website with intuitive navigation, clear calls to action, and a focus on user needs is more likely to convert visitors into leads or customers.

How we do it: We conduct UX audits, analyzing user behavior data and putting ourselves in the shoes of your visitors to identify areas for improvement.

10. Dedicated support from your WordPress partner

Having a reliable expert on call saves you time, frustration, and prevents costly problems. Troubleshooting website issues can be time-consuming and complex.

By using our expertise, you avoid the hassle of self-diagnosis and potential missteps that could lead to security breaches, data loss, or website downtime. We can handle everything from plugin conflicts to performance bottlenecks, freeing you to focus on running your business.

How we do it: Our support packages include priority response times, technical troubleshooting, proactive advice, and regular maintenance reports.

Let us help you secure your WordPress website

Maintaining a WordPress website takes time, expertise, and vigilance. By entrusting us with these 10 essential maintenance tasks, you’ll gain peace of mind, improve your site’s performance, and protect your investment.

Fill this form below for a free consultation and a customized maintenance plan for your website.

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