Conturve, an e-commerce retailer specializing in curated selection of women’s shapewears designed for comfort and style. They cater to a diverse customer base seeking high-quality underwear options. Despite positive brand recognition, when they came to us they were struggling with their website’s conversion rates. So they reached out to us with the aim to address their low conversion rates and improve their website’s effectiveness in driving sales.
Conturve Challenges
- Low Conversion Rates: Conturve’s website failed to convert visitors into paying customers effectively.
- Unclear User Journey: The website’s navigation or flow hindered visitors from finding products and completing purchases.
- Usability Issues: Potential customers might have encountered friction points or confusing elements on the website, impacting their experience and willingness to convert.
- Lack of Data Analysis: Conturve might not have had the tools or expertise needed to track and analyze user behavior effectively, hindering their ability to identify and address conversion roadblocks.
We Exposed The Conversion Killers
Our initial website audit spotted a couple of issues:
- Information Architecture: Confusing navigation robbed users the ability to find products. The unclear structure lacked a clear and logical flow.
- Visual Communication: The hero section, a prime area meant for grabbing user attention, failed to communicate Conturve’s value proposition. Additionally, the inconsistent color palette lacked brand identity.
- Content Strategy: The website relied on lengthy, unedited text blocks, making it difficult for users to quickly grasp product benefits.
- Data & Analytics: The absence of a data-driven approach limited Conturve’s ability to understand user behavior and identify conversion roadblocks.
Going From Frustration to Frictionless
To address these shortcomings, we implemented a data-driven redesign focused on user experience (UX) optimization and conversion rate optimization (CRO). Here’s a breakdown of the key changes:
1. Navigation Revamp
- Replaced the unstructured navigation with a clear, horizontal navigation bar positioned at the website’s top for easy access.
- Expanded the navigation bar to include dedicated pages for key product categories (Shop, Shapewear, Weddings, Bras, Leggings), user account (Profile), search functionality, and shopping cart.
2. Hero Section Redesign
- Introduced high-quality visuals featuring women to showcase the products.
- Incorporated a compelling value proposition alongside the visuals. In the example you provided, this is a “Mother’s Day Sale, Up to 60% Off” message.
- Implemented a clear call to action (CTA) button (“Shop Sale”) to guide users towards the product pages.
3. Content Optimization
- Replaced lengthy text blocks with concise and informative product descriptions, making it easier for users to understand product features and benefits.
4. Building Trust & Social Proof
- Introduced a section featuring infographic customer testimonials and reviews videos of social media influencers to build trust and social proof, influencing buying decisions.
Quote from Conturve
“Spyderweb’s data-driven insights were crucial in understanding our user behavior and identifying the biggest opportunities for improvement. Their expertise in CRO helped us transform our website into a powerful sales engine.”
Measurable Results
- 15% increase in conversion rate
- 24% increase in revenue
- 10% increase in average time on site
- Improved customer experience and engagement
Do you Need Help?
Are you struggling with low website conversion rates? Contact Spyderweb today to see how our data-driven CRO services can boost your online sales and revenue. Schedule a consultation now!