How We Tripled Eulav Lead Generation with a Data-Driven Website

Martini

Head of Growth & CEO

Everyone Has Growth Needs

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Eulav is a dedicated platform or system aiming to revolutionize buying and selling. It provides a secure payments protection platform, an escrow system ensuring transparency and guaranteed transactions for businesses, freelancers, and buyers.

Eulav fosters trust and satisfaction, with the vision to achieve trust in every buying and selling transaction, empowering businesses and individuals globally.

The Challenge and Our Approach

Eulav was created by your truly Martini Mabifa, the CEO of Spyderweb. And being a leading growth marketing agency, we were already well-positioned to develop a product lead growth strategy for Eulav. We focused on website design, user experience, data analysis, competitor analysis, and strategic optimization to drive lead generation.

Our major challenge was that Eulav lacked any online presence. To address this, we prioritized:

  1. Increasing Website Traffic: Being a startup platform Eulav was still struggling to attract potential customers due to a lack of brand awareness and limited visibility in organic search (like Google). We conducted user research, targeted keyword selection for SEO using terms like “escrow.” We also focused on high-quality content creation to improve website ranking and capture organic traffic. The result was increased visibility in search results and a boost in website visitors.

  2. Improving Conversion Rates: Our goal was to convert visitors into customers. We optimized calls to action, designed effective lead forms (with options for a free trial or contacting sales), and streamlined the forms by minimizing the number of required fields. We also used gated content to incentivize visitors to provide contact details in exchange for valuable resources. These efforts resulted in a 10% increase in conversion rates, and 2% of website visitors submitting their information.

  3. Enhancing Brand Awareness and User Engagement: We lacked a central way to communicate our brand identity and cultivate trust. We built a website that embodied Eulav’s brand and clearly communicated its value proposition. It highlighted the problems Eulav solves, such as unsatisfactory delivery, non-receipt of payment, fake payments, and dissatisfaction with alternative transaction methods. The website outlined the Eulav process and integrated videos and images to illustrate how it works. This led to a 20% increase in average time spent on the website, a 15% reduction in bounce rates, and greater user engagement.

 

Eulav

 

Overall Results

Eulav’s partnership with Spyderweb resulted in:

  • Tripled lead generation: Improved conversion strategies directly increased lead volume.
  • Website as a core growth engine: The new website became the central hub for attracting, informing, and converting their target audience.
  • Stronger product-led approach: Interactive website elements and a focus on Eulav’s core value enhanced their product-led growth strategy.

Are you struggling to attract leads?

If you’re looking to transform your website into a lead generation powerhouse, book a consultation with our sales team today. Let us discuss how we can apply our data-driven approach to your business.

Testimony from Tucker CEO Smoov App

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Mark Stone

COO Insights LTD

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Mark Stone

COO Insights LTD

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