Powerful Ways to Add Social Proof To Your Website design

Martini

Head of Growth & CEO

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If you’re a business owner, you know trust is everything. It’s the currency of the online world.  But how do you build that trust with potential customers who’ve never met you? Simple, you leverage social proof.

Social proof is an endorsement that shows that a business, service, person, or product is excellent and also communicates that the overall experience was satisfactory to other consumers.

Social proof comes directly from customers, giving third-party validation while increasing businesses credibility. These days, tapping into the opinions of others helps increase conversions, with 89% of people saying social proof influence their purchasing decisions.

In this article, we’ll outline 4 social proofs you can channel into your website design

Win The Numbers Game

Helping your customers make a decision based on the actions of others can be challenging, but providing as much dynamic, real-time data as possible can greatly influence your conversion rates.

And numbers don’t lie. They paint a clear picture of your success and provide valuable context for your visitors. Real-time data is even more impactful, showing the dynamic nature of your business. Don’t just tell people you’re awesome, show them! Share dynamic, real-time data like; Number of clients served, Projects completed, Success rates, and Customer satisfaction scores.

Put Your Success Stories on Display

Case studies are your customer success stories, told in detail. Customer stories are also well-known for delivering valuable social proof. Customer stories are a great way for businesses to display what other customers have experienced, and show what results visitors can expect if they become customers.

A successful use case should cover the following; the initial problem, methods for approaching the project, the solutions provided, and the obtained results.

Highlighting successful customer stories not only builds credibility during the buying journey, but also provides valuable third-party validation.

Customer Testimonials

Nothing beats the authentic words of satisfied customers. Written or video customer testimonials are one of the most effective and relevant forms. You simply need to ask your customers to provide you with an opinion and feedback on your services or products. And then put it on your website.

When collecting testimonials, be sure to ask for specific details. Generic praise like “Great product!” is fine, but a testimonial that outlines how your product solved a particular problem is far more impactful.

Seals of Approval

Awards and quality seals validate your brand because they come from a third party that has given you a seal of endorsement. 

The more prestigious and recognizable the source, the greater the impact it will be to include the credential on your website.

Social Proof in Action

When used strategically, social proof can trigger a cascade of positive outcomes for your business:

  • Increased brand appreciation
  • Boosted confidence
  • Enhanced authority
  • Greater credibility
  • More leads and sales

Conclusion

These social proof examples should help you boost your conversions while building credibility and trust around your product, brand or business.

Testimony from Tucker CEO Smoov App

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“Tellus leo quis tincidunt quam felis ullamcorper dictum pellentesque. Tortor ultricies nisl sed tortor dictum. Mi convallis ut nulla felis. “

Mark Stone

COO Insights LTD

“Tellus leo quis tincidunt quam felis ullamcorper dictum pellentesque. Tortor ultricies nisl sed tortor dictum. Mi convallis ut nulla felis. “

Mark Stone

COO Insights LTD

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