Key App Metrics to Track in Your App and How to Interpret Them for Design

Remember those flip phones from the early 2000s? They were a marvel of technology back then. But imagine trying to design an engaging experience on those tiny screens with barely any buttons, that was the reality of mobile app design not too long ago. Decisions were based on intuition and limited user data. Fast forward […]

How We Optimized Smoov’s Mobile App for a 30% Revenue Increase


Smoov, a relationship management and financial tracking app designed for couples, sought to enhance their user experience. Facing low engagement and unclear navigation within their mobile app,  they partnered with Spyderweb. Our data-driven design solutions led to a significant increase in user engagement, conversions, and ultimately, a 30% boost in Smoov’s revenue. What was Smoov […]