Arway.Ai
Boosting Leads and Engagement Through a Data-Driven Website Redesign
Challenge
Arway.Ai’s website was attracting a high volume of visitors but failing to convert them into leads or paying customers. Visitors reported a poor user experience, and the website lacked clear direction towards conversion goals.
Challenge
Arway.Ai
Industry
SAAS
Solution
Spyderweb partnered with Arway.Ai to completely revamp their website, focusing on a data-driven approach to improve user experience, lead generation, and user acquisition.
Our Approach
- Deep Dive Discovery: Through workshops, interviews, and website analytics analysis, we identified Arway.Ai’s target audience (students, developers, agencies, corporates), their pain points, and areas for website improvement.
- Goal Prioritization: We collaborated with Arway.Ai to define their primary goals. In this case, increasing qualified leads was the top priority.
- Data-Backed Strategy: Using insights from discovery and analytics, we crafted a conversion rate optimization (CRO) strategy. This included:
- Website Restructuring: Revamping the information architecture and individual page structure for a more intuitive user journey.
- Optimized User Interface: Designing a user interface that guides visitors towards desired actions, such as requesting a free trial or contacting sales.
- Iterative Optimization: We didn’t settle for a one-time fix. We implemented changes in phases, using tools like Hotjar and A/B testing to monitor user behavior and refine the website for continuous improvement.
- Transparency and Communication: We maintained open communication with Arway.Ai throughout the process, sharing data insights, test results, and the rationale behind recommendations. Their feedback remained crucial for success.
Tools and Technologies
- Hotjar (website analytics)
- Figma (website mockup)
- WordPress (website development)
- Wp-rocket (website performance optimization)
- Asana (project management)
- Slack (internal communication)
- Loom (video presentations)
- Google Meet (meetings)
- Google Analytics
Results
- 30% Increase in Average Time on Key Pages: Users found the website more engaging and informative.
- 15% Increase in Qualified Lead Form Submissions: More potential customers reached out.
- 20% Reduction in Website Bounce Rate: Users were more likely to stay and explore the website.
- 12% Increase in Free Trial Signups: Direct user acquisition saw a significant boost.
- 18% Increase in Contact Sales Inquiries: More qualified leads turned into sales conversations.
- Positive User Feedback: Users appreciated the improved navigation, content, and clear calls to action.