How Spyderweb Helped Clear Optimize their Website Performance

, Clear


Clear’s website was attracting the wrong audience and failing to convert visitors into leads. The user experience was frustrating, leading to high bounce rates and missed opportunities.




Water purification solutions

, Clear
, Clear


We implemented a data-driven approach to address Clear’s challenges:

  • Deep Dive User Research: We conducted thorough research to understand Clear’s target audience (hotels, property managers, etc.) and their specific needs. This research informed content creation and website design.
  • Content for Decision-Makers: Content focused on the key concerns of the target audience, including ROI, tenant health, regulatory compliance, and success stories.
  • Targeted Website Design: The website design instilled trust, used clear language, and featured strong calls to action (CTAs) to encourage lead generation.
  • Data-Driven Lead Generation: Website data and A/B testing were used to optimize lead capture forms and nurture leads through marketing automation.
  • Collaboration & Transparency: Open communication ensured Clear’s brand voice and messaging were accurately reflected on the website.
  • Measurable Success: Key performance indicators (KPIs) like website traffic, lead generation, and user engagement were tracked to demonstrate the website’s effectiveness.


By employing a data-driven approach, we achieved significant results for Clear:

  • Increased Website Traffic: 20% increase in organic traffic within 3 months.
  • Improved Lead Generation: 30% increase in qualified leads generated through the website.
  • Enhanced Conversion Rates: 15% improvement in conversion rates for desired actions.
  • Improved User Engagement: 10% decrease in bounce rates, indicating increased visitor satisfaction.

These improvements demonstrate the website’s success in attracting a more relevant audience, generating leads, and achieving Clear’s business goals.

Tools & Technologies

  • Website Analytics: Hotjar
  • Website Mockup: Figma
  • Website Development: WordPress
  • Website Performance Optimization: Wp-rocket
  • Project Management: Asana
  • Communication: Slack, Loom
  • Meetings: Google Meet
  • Data Analytics: Google Analytics
, Clear

Key Takeaways

This project highlights the importance of:

  • Data-driven decision making: User research, website analytics, and A/B testing provide valuable insights for website optimization.
  • Target audience focus: Understanding your ideal customer is crucial for crafting compelling content and messaging.
  • Collaboration: Open communication between agency and client ensures alignment and success.
  • Metrics that matter: Tracking KPIs allows for continuous measurement and improvement.
  • Adaptability: Being prepared to adjust strategies based on new data is essential.

Expertise Gained

Working with Clear has strengthened our expertise in serving clients in the building water purification industry:

  • Deeper User Understanding: We can tailor content and messaging to address specific concerns of property managers.
  • Industry-Specific SEO: We can develop targeted SEO strategies to improve website ranking for relevant keywords.
  • Content Tailoring: We can create clear, compelling content for technical audiences.
  • Measurable Results: We can demonstrate the ROI of our services through website performance data.

Ready to Purify Your Website Performance? We can help your business achieve similar results. Contact us today to discuss your website goals.

Spyderweb used user research and data to craft clear, targeted content. Results? A 30% surge in qualified leads, 20% more website traffic, and a user experience so smooth, bounce rates dropped 10%! Clear is now a leader online, just like they are in water purification.

, Clear



Eager to Reach Your Desired Targets?