Optimizing Conturve's Website for Conversions

, Conturve
, Conturve
, Conturve
, Conturve


Arway.Ai’s website was attracting a high volume of visitors but failing to convert them into leads or paying customers. Visitors reported a poor user experience, and the website lacked clear direction towards conversion goals.




E-commerce (Women’s Underwear)

Conturve's Goals

  • Increase website conversion rate (percentage of visitors who make a purchase).
  • Improve user experience to encourage desired actions.
  • Optimize the website based on data-driven insights.
, Conturve
, Conturve
, Conturve

Our Solution

  • Data-Driven Deep Dive: Analyzed website traffic, user behavior (heatmaps, session recordings), and identified drop-off points in the conversion funnel.
  • Prioritized Recommendations: Focused on the most impactful areas for improvement based on data analysis and Conturve’s unique goals.
  • A/B Testing: Tested different website elements (headlines, CTAs, page layouts) to see which versions converted better.
  • Content Optimization: Analyzed user engagement with content and suggested improvements for clarity, CTAs, and content type.


  • 7% Increase in Conversion Rate: By addressing key conversion roadblocks, we helped Conturve increase their conversion rate by 7%. This translates to a significant improvement in the number of website visitors who become paying customers.
  • 18% Revenue Uplift: The improved conversion rate directly impacted Conturve’s bottom line. They saw an 18% increase in revenue generated through their website.
  • 12% Improvement in User Engagement: Metrics like time spent on site increased by 12%, indicating a more engaging user experience that kept visitors browsing longer.
, Conturve

Benefits for Spyderweb

  • Enhanced Expertise in Women’s Underwear E-commerce: This project deepened our understanding of user behavior and best practices in this specific industry.
  • Refined CRO Methodology: By overcoming challenges and refining its approach, we strengthened its CRO project management.
  • Proven Track Record: Conturve’s success story serves as a powerful case study to showcase our capabilities to future clients.

Tools and Technologies

  • Google Analytics
  • Figma (website mockups)
  • Shopify (e-commerce platform)
  • Microsoft Clarity (session recordings)
  • Asana (project management)
  • Slack (communication)
  • Loom (video presentations)
  • Google Meet (meetings)

By implementing a data-driven CRO strategy, we helped Conturve significantly increase website conversion rates, revenue, and user engagement. This case study demonstrates the value of collaboration, user-centric optimization, and a data-driven approach to achieving successful CRO outcomes.

“Spyderweb were great to work with. They have delivered a great website, with lots of functionality and features. They were very clear on the process and what they needed from us. ”

, Conturve

Alexandra Sutter


We needed a website that would really wow our customers and increase our exposure. And we definitely got that, thanks to Spyderweb. We've seen a significant increase in reservations since launching the new site.

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Liga Reinholde

Project Manager, Idol Group & TheFrame

“We had a great time working with Spyderweb! They were quick to understand our vision and make improvements that led to increased conversions and a better position for our business.”

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Helena Oettingen

Co-Founder, Mettaspace.

“Detailed. Spyderweb's attention to details stand out all through the design process. We are happy with the state of our website and the feedback from our clients have been breathtaking!”

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Sarah Johnson

Founder, Revivo Marketplace.

“Spyderweb did a satisfactory job for us! They improved the user experience and the general outlook of our App. Kudos!”

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Alexander Chrisostomou

Product Manager, YOKE

“Spyderweb are professional designers with a great understanding of the human behavior. Highly recommended and will happily work together again.”

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Tucker Cohen

CEO, Smoov

“Spyderweb have been true champs with this project! With excellent design initiatives, they have helped out with creating a brand new website...”

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Viktor Peterson

Project manager, Aqua Robur

"Commitment to their work was well received in their deliverables. Looking forward to working with Spyderweb again in the future! Thank you for your excellent work!"

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Daniel Triana

Chief Marketing Advisor ,TDS

"Syderweb is fantastic to work with. They focused on quality first and then moved the project along to completion. "

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Milly Garifullina

CEO, Milly Sells Home

"Spyderweb created a landing page that matches our brand image and optimized for target audience conversion."

, Conturve

Francesco Andreoli

Venture Partner, OuiTalkTech

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