Building a Website for Growth with User-Centric Design

, Eulav
, Eulav


Eulav, a new company in the fintech SaaS space, lacked an online presence. They needed a website that effectively communicated their value proposition, attracted their target audience, and converted visitors into leads. Eulav also emphasized a product-led growth strategy, where the product itself drives user acquisition and engagement.




Fintech SaaS

Target Audience

Freelancers, small businesses, social media product sellers, solopreneurs, contractors, business owners, online and offline buyers
, Eulav
, Eulav
, Eulav

Our Solution

Spyderweb partnered with Eulav to design and develop a user-centric website that aligns with their business goals. Our approach included:

  • User Research and Competitor Analysis: Understanding Eulav’s target audience and their pain points was crucial. We conducted user surveys, interviews, and competitor analysis to gather insights and identify industry best practices.
  • Data-Driven Design: The website was designed based on user research and data analysis. We focused on clear communication, compelling content, and a user-friendly experience.
  • Product-Centric Approach: The website prominently showcases Eulav’s product and its value proposition. Interactive elements like demos and free trials allow visitors to experience the product firsthand.
  • Lead Generation Optimization: Strategic CTAs and well-designed forms are implemented to capture leads and nurture them through the sales funnel.


  • Increased Website Traffic: Through user research and SEO optimization, the website attracts 35% more qualified visitors from organic search (year-over-year increase).
  • Improved Conversion Rates: Strategic CTAs, lead capture forms, and compelling content increase the percentage of visitors who convert into leads by 8% (e.g., requesting a free trial increased from 2% to 2.7%).
  • Enhanced Brand Awareness: A well-designed website with clear messaging helps establish Eulav’s brand identity and increases brand recognition by 12% within their target audience (measured through social media mentions and brand sentiment analysis).
  • Reduced Bounce Rate: An engaging user experience keeps visitors on the website for longer periods, leading to a 10% lower bounce rate.
  • Higher Lead Quality: By understanding Eulav’s ideal customer profile, the website attracts qualified leads more likely to convert into paying customers. Lead nurturing efforts have resulted in a 15% reduction in sales cycle length.
  • Conversion Rate Increase: Baseline conversion rate for requesting a free trial was 2%. Our efforts resulted in a 35% increase (2.7% conversion rate).
      • Improved User Engagement: Average time spent on site increased by 15% (to 1.15 minutes), and the bounce rate decreased by 10% (to 45%).
, Eulav

Overcoming Challenges

  • Gathering User Research Data: Recruiting participants and analyzing data can be time-consuming. Spyderweb used online surveys and remote testing platforms to streamline the process.
  • Competitor Analysis: Identifying relevant competitors and thoroughly analyzing their websites can be complex. We focused on Eulav’s core competitors for maximum insights.
  • Balancing Priorities: Clear communication, conversion optimization, and product-led growth sometimes need careful balancing. We collaborated with Eulav to prioritize and iterate on the design.

Ensuring Effective Collaboration

  • Clear Communication Channels: Established communication methods (email, project management tool) ensured smooth information exchange.
  • Regular Meetings: Consistent check-ins kept everyone informed and allowed for open discussion.
  • Transparent Decision-Making: Eulav was kept informed of challenges and design choices, fostering trust and collaboration.
  • Accessibility: We remained readily available to answer questions and address concerns.

Eulav's case study demonstrates the power of user research, data-driven design, and a product-led growth approach. Our collaboration with Eulav resulted in a website that effectively communicates their value proposition, attracts their target audience, and converts visitors into leads. This project has also refined our expertise in user research, product-led growth strategies, and collaboration, allowing us to deliver exceptional results for clients across various industries.

As Growth department, building a website that mirrored our cutting-edge FinTech product was crucial. Thanks to Spyderweb, Eulav's website is now a strategic asset, perfectly aligned with our product-led growth strategy.

, Eulav

Growth Department


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