Launching a High-Converting Website for a New Marketing Technology Platform

, GrowthApp


GrowthApp, a new marketing technology platform, lacked a web presence to showcase their product offering and generate leads. They needed a website that effectively communicates value, attracts their target audience, and converts visitors into free trial signups.






Spyderweb partnered with GrowthApp to create a data-driven website that prioritizes user experience and lead generation.
, GrowthApp
, GrowthApp
, GrowthApp

Our Approach

  • Building a Strong Foundation: We started by building a responsive website using WordPress, ensuring optimal user experience across all devices.
  • User-Centric Design: Utilizing Figma for mockups, we designed a user interface that guides visitors towards conversion goals, leveraging competitor analysis and user research to understand user pain points and industry best practices.
  • Strategic Conversion Optimization: We implemented conversion optimization strategies based on persuasion principles. This included clear calls to action, targeted content, and a well-defined conversion funnel designed to maximize free trial signups.
  • Data-Driven Decisions: Google Analytics provided valuable insights into user behavior, allowing us to track website performance and continuously refine the user experience for optimal results.

Tools and Technologies

  • Google Analytics (website analytics)
  • Figma (website mockup)
  • WordPress (website development)
  • Wp-rocket (website performance optimization)
  • Asana (project management)
  • Slack (communication)
  • Loom (video presentations)
  • Google Meet (meetings)
, GrowthApp

Overcoming Challenges

  • Gathering User Research Data: Recruiting participants and analyzing data can be time-consuming. Spyderweb used online surveys and remote testing platforms to streamline the process.
  • Competitor Analysis: Identifying relevant competitors and thoroughly analyzing their websites can be complex. We focused on Eulav’s core competitors for maximum insights.
  • Balancing Priorities: Clear communication, conversion optimization, and product-led growth sometimes need careful balancing. We collaborated with Eulav to prioritize and iterate on the design.

Exceeding Expectations

  • Time Spent: We surpassed the client’s initial goal of a 20% increase in average time spent on the website by achieving a 40% increase, demonstrating exceptional user engagement.
  • Lead Generation: Our data-driven approach exceeded their initial target of a 5% conversion rate, generating 80 new leads per month and positioning them for significant customer acquisition.
  • Traffic Growth: We achieved a 30% growth in website traffic, perfectly aligning with the client’s goal of attracting marketing technology professionals within the first 3 months.

Key Learnings

  • Competing Content Priorities: The client initially wanted to showcase technical details, while user research identified a focus on user pain points and solutions. We created a balanced content strategy addressing both aspects.
  • Content Focus Shift: User research revealed a preference for practical use cases and ROI-driven content. We shifted content towards case studies and ROI-centric blog posts, resulting in higher user engagement with content pages.
  • Collaboration is Key: Weekly progress reports, open communication channels, joint decision-making, and regular data transparency ensured a smooth partnership with the client.

Overall, the data-driven website design and user-centric approach resulted in a high-performing website that exceeded GrowthApp's expectations. The website is well-positioned to attract their target audience, generate qualified leads, and contribute significantly to their customer acquisition and growth objectives.

GrowthApp, a brand new marketing tech platform, needed a website to take off. Enter Spyderweb. They built a data-driven website attracting marketing pros, with 80 qualified leads generated per month – that's 8% of visitors converting to free trials!

, GrowthApp

David M.

GrowthApp Founder

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