Yoke

Optimizing Yoke's Influencer Onboarding for Growth

Challenge

Yoke, a platform connecting brands with influencers, faced a high drop-off rate during influencer onboarding. This limited their influencer pool and hindered platform growth.

Client

Yoke Network

Industry

SaaS – Influencer Marketing

Yoke's Needs

Spyderweb's Solution

Data-Driven Diagnosis: We analyzed Yoke’s product data (drop-off points, time spent) to pinpoint friction areas in the onboarding journey.

User-Centric Design: Based on the data, we redesigned the onboarding flow in Figma using:

Shorter, multi-step forms with conditional logic
Clearer instructions and tooltips
Progress bar
Mobile-friendly design

A/B Testing & Iteration: A/B testing of the new design allowed for data-driven adjustments to further optimize the onboarding experience.

Results

Increased Influencer Acquisition: The improved onboarding process led to a 78% increase in the number of influencers successfully completing onboarding.

Reduced Onboarding Time: Influencers completed onboarding 3 times faster, with the average time dropping from 12 minutes to 4 minutes.

Enhanced User Experience: Surveys revealed a 25% increase in influencer satisfaction with the onboarding process.

Potential Impact

Increased influencer acquisition can lead to higher campaign reach and engagement, potentially impacting revenue through brand partnerships and sponsored content.

A streamlined onboarding process can create a more positive user experience for influencers, potentially leading to higher engagement on the platform (more content creation, campaign participation) and increased conversion rates for brands working with Yoke.

Key Takeaways

Data-driven optimization is crucial for identifying user pain points and informing design decisions.
A smooth and efficient user experience is essential, especially for onboarding new users.
Effective communication and collaboration with the client are key for project success.
Flexibility and iteration are important to adapt the strategy based on unexpected discoveries.
Onboarding optimization has the potential to reveal broader user experience issues.

Benefits for Spyderweb

Refined data analysis skills for user journey optimization.
Enhanced user-centric design expertise.
Broadened collaboration strategies for future projects.
Agile design approach for data-driven optimization.
Holistic user experience focus for comprehensive client solutions.

This case study demonstrates our ability to leverage data analysis, user-centric design, and collaboration to optimize user journeys and achieve client goals in the influencer marketing space.