Eats is a modern eatery open to night crawlers who buy food at odd hours. Our client needed a logo and brand guide that resonated with the objectives of the company. To achieve their exact desires, we created a questionnaire that answered important questions to help develop what Eats stands for.
The brand guide highlighted the brand attributes, colour usage, font usage, and logo design. After researching and putting the brand attributes into consideration, we made the Eats logo an approachable one with the brand’s name that starts as a focal point for people to read at a glance. The typeface used is a luxury and curly font in relation to the feminine attribute. There’s also a “smile” indicator that depicts a consumer’s happiness after getting a good meal.
“Spyderweb understood our brand and what we stand for and then they created the identity that speaks the exact message. We also look super COOL.”
Success is the sweetest brand of honey there is. Dig in!
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