Gude Fude is an eatery that promises a good experience when eating its delicacies and is open to high-profiled individuals, cooperative organizations, millennials, start-ups, and everyone who wants quality food. Gude Fude lacked a defined brand guide and a befitting logo.
What we did was first identify all the touchpoints of the company in terms of the best representation of the brand, the target audience, and strengths and weaknesses. After identifying those, creating a plan that suited and adequately attended to those touchpoints was easy. After the cooking was done, we served a brand guide that ticked off all the brand attributes of modern, luxurious, professional, simple, and so much more. We used simple, yet sporty, tones that drove the meaning home. The typeface used is a bold font in relation to the professional and modernized attributes of the brand. In designing the beautiful logo to represent what our client stands for, we found a creative interconnection between the brand’s core and the name of the company.
Success is the sweetest brand of honey there is. Dig in!
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