Move Infinitely is a fitness platform dedicated to all who seek a healthy lifestyle of limitless and infinite movement.
Our client needed a visual rebranding for their website and business logo to accurately reflect the brand’s message and convey a sense of sophistication.
Since Move Infinitely had previously worked with branding specialists, the brand guide was available and ready to provide a thorough understanding of the brand’s essence and values as well as creative guidance for the rebranded logo and new website.
We used negative spaces in the website design to increase visitors’ awareness of the brand’s services and content because our goals were to convert visitors to paying customers and convey class, simplicity, and a minimalistic appearance.
Visitors can quickly and easily learn about the brand’s mission from the header banner’s text and video, which provides them with brief but full information.
The brand’s primary value, movement, served as the inspiration for the logo redesign. As a result, we replaced the static logo with a moving, animated infinity sign.
“Spyderweb understood and translated my passion into a beautiful website. The thought process used in rebranding my logo was just amazing.”
CEO, Move Infinitely
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