Many businesses invest heavily in a website, hoping to turn it into a powerful lead-generation machine. But the reality is often bleak.
Think about it: the average website conversion rate is a mere 2.35%. That means for every 100 visitors to your website, only about 2 or 3 will take a desired action, like filling out a form or making a purchase.
The remaining 96%+ simply leave, and your potential customers are gone. Poorly designed websites, confusing user experiences, and a lack of targeted content mean missed opportunities and wasted marketing budgets.
What most companies struggle with
Attracting the right customers and turning website visitors into paying clients is a challenge faced by businesses across many industries. Companies often invest in websites with the hopes of generating leads and boosting revenue, but they find themselves struggling with:
- Low conversion rates: Their websites aren’t effectively engaging or convincing visitors to take action.
- Poor user experience (UX): Confusing navigation, slow load times, or unclear messaging leads to frustrated visitors leaving quickly.
- Lack of brand awareness: Without a strong online presence, potential customers simply don’t find them.
Our transformation process
We partnered with Clear Inc. to completely revamp their website, focusing on three main goals: generating more leads, making the website easier to use (improved UX), and increasing brand awareness for Clear Inc.
To achieve this, we used a data-driven approach, which means we relied on facts and information to guide our decisions, not guesswork. Here’s a breakdown of what we did:
1. User research: We conducted in-depth research to understand the specific challenges, pain points, and decision-making processes of property managers, their primary target audience.
2. Targeted content: We crafted content that directly addressed ROI concerns, regulations, and tenant health – key factors for property managers choosing water purification systems.
3. Optimized UX: We focused on clear navigation bar, intuitive design, and compelling calls to action made the website easier for property managers to use and find the information they needed.
4. Readability and SEO: We put in place on-page optimization strategies and revised the web page readability from changing the text font and size to improving the website’s visibility for relevant search queries used by property managers.
Before: The initial design was clustered with unusually small font sizes, likely designed by someone with limited experience. This can make the text difficult to read, especially for users with visual impairments. It also affected the websites adaption to mobile screens.
After: We ensured text were concise, and clear to read
Clear Inc.’s redesigned website doesn’t just look better – it works harder
Its website redesign proved transformative, delivering significant improvements across key performance metrics that directly impact business growth.
- Increased traffic: Website traffic saw a 25% increase in organic traffic within 3 months, jumping from a baseline of 10,000 monthly visitors to reach 12,500 monthly visitors. This means an additional 2,500 potential customers are finding Clear Inc. each month.
- Enhanced lead generation: Qualified leads increased by 40% compared to the previous baseline of 100 qualified leads per month, now generating 140 qualified leads per month. This growth outpaces industry averages for website redesigns.
- Optimized conversion rates: The conversion rate for desired actions received a boost rising from a baseline of 2% to reach 2.3%. This likely translates into an additional 7-10 closed deals each month, based on existing lead volume.
- Improved user engagement: The bounce rate (percentage of visitors leaving after a single page) decreased by 10%, dropping from the baseline of 40% to a healthier 30%. This means visitors are finding relevant content, staying longer, and are more likely to become loyal customers.
Wouldn’t you like the same results consistently?
Clear Inc.’s journey is a testament to the fact that when you understand your audience, prioritize their needs, and embrace the guidance of data, your website becomes an unstoppable force.
We’re ready to unlock the untapped potential of your website, transforming it into a tool that drives leads, builds your brand, and fuels your company’s growth. So don’t settle for a website that merely exists.
Fill the form below or schedule a free consultation directly and discover how we can transform your website into a true asset.
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